Motivation is rooted in values. We are not motivated to do something which has no value to us.
Leaders must understand their people's values well enough to build motivation and inspiration off of them. Equally important, leaders must understand how what people believe about a given value determines the principles which they will use to implement that value.
This episode looks at what Dr. Mike calls the VBP molecule —the values, beliefs, and principles at the heart of motivation. He explains why, in promoting specific values, leaders must also be explicit in promoting the beliefs that they want their people to hold with regard to that values and the principles which should be derived from those beliefs.